Improving Baltinester Jewelry

Posted by huro on February 13, 2012 under Baltinester Jewelry | Be the First to Comment

Here at Baltinester Jewerly, we value all our customers. From Susan, who bought one of our silver name rings as a Bat Mitzvah gift for her daughter, to Steve and Jill who ordered matching Jewish wedding rings, to Kathy who picked one of our Hamsa Pendants – the one she’s always wanted. Every customer is important to us. That’s why we’re constantly trying to improve our services, whether here in the Jerusalem store or on our online website.

As many of you already know, our new Jewish Jewelry and Judaica gifts website will be up on the web very soon. In fact, the new database is being installed on our server right now (That’s one step closer to having the new store up and running!). In this NEW website, we’ve done our very best to create an easy, attractive, fuss-and-frustration free online shopping experience. How? I’ll tell you.

First of all, we’ve designed the website with internet design experts. These expert gave us important input, every step of the way, on how to improve on the current website’s design which is quite outdated. I’m sure you’ll be able to see this for yourself next time you come looking for handmade cufflinks or 14K gold chains.

In addition, two days ago we attended a UX (User Experience) conference that brought together graphic designers, SEO (Search Engine Optimization) experts, application developers, and many more. The conference focused on improving user experience in all aspects of the internet and other wireless technologies.

One of the points that kept coming up, in various workshops, throughout the conference was the importance of simplicity. How many times have you tried to order a product online but couldn’t find the “Add to Cart” button? How often have you ordered an item on the web only to find that item is out of stock? And most importantly: How much complicated text do you have to go through before you find what you’re looking for?

On Baltinester Jewelry’s new website we’ve made every effort to make things simple. We’re adding new pictures of our name necklaces and many other items too, adding informative – yet concise – product descriptions, changing the entire interface so that you can find the roman glass jewelry easily, and inserting clear fill-in fields for names and inscriptions into name jewelry, personalized tallit clips, and wherever else applicable.

Improving the website never actually ends. It’s an ongoing project and we’re putting a lot of effort into it. And this is where you come in: Once the new website is up, if you come across missing Jerusalem Jewelry pictures, incomplete details on Star of David Pendants, a piece of Ancient coin jewelry you’re looking for but cant find — contact us and we’ll do our best to fix whatever needs fixing. We appreciate all feedback and pledge to do our best for our customers.

Thanks for your help, and see you soon on the NEW and improved Baltinester Jewelry website.