Baltinester’s New Website

Posted by naama on November 21, 2010 under Judaica | Be the First to Comment

Isn’t it great to watch a project’s development from the early planning stages until it finally reaches fruition? This is what Baltinester Jewelry’s new website is all about.

Most of you have shopped on our Jewish Jewelry site in the past. The site has always had plenty of beautiful and stunning Jewelry pieces, endless pendants such as Star of David Pendants and Hamsa Pendants, and much much more. But, lets face it: every so often a website need a face lift.

Baltinester Jewelry's new websiteWhere did we start? First we had to design a layout for the new website. Next we needed to choose a color scheme that would match classic Judaica Gifts as well as colorful Adaya Jewelry. Many meeting and back-and-forth emails with designers, consultants etc. lead us to the design you can now see when you go to our homepage.

You can imagine that this was not a short process. The new website has been long in the planning stages, and to see it finally up and running (Live!) is a wonderful feeling.

New at Baltinester Jewelry’s Website

It’s important to remember that in this day and age a website face lift should also be an upgrade of functionality. In our new and improved website we put a lot of emphasis on creating a smart website that will enable you – our valued customers – to personalize your jewelry as much as possible. We want you to be happy, and in order to do that we want you to be able to choose what’s best for you in the easiest possible way.

Take our name necklaces category, for example. We now have “smart” text boxes that enable you to insert the desired name for the necklace before even reaching the “comments” box in the shopping cart. Another example is the ability to choose the length of chain you wish to order in our 14k Gold Chain section.

Another one of the important characteristics is the “Recently Viewed” bar at the bottom of the page. As soon as you’ve looked at 1 item on the site, one of the Jewish Wedding Rings for example, the recently viewed bar will appear under the item and will reflect all the items you look at during your visit to the site. This way, you cam revisit the items you’ve already seen without combing through the entire site again.

Here at Baltinester Jewelry, we’re sure you understand that updating a store website that carries almost 1000 items (and counting!) is much work. But just as buying jewelry and gifts is labor of love for you, so is our work on the website. We do our best to insure that all the pages run smoothly, all the pictures match, and all the description are accurate.

As always, we’re happy to hear from our customers – old and new, and read feedback from people who visit us either in person or online. Feel free to use the “contact us” form to let us know what you think of the new site. We look forward to seeing you all on our new and improved Jewish Jewelry and Judaica Gifts website.